While the Agency has a network of contracted video producers, photographers, app developers, copywriters, publicists and other specialists, the overwhelming majority of work is handled within the Agency by:
President / CMO
Mike McBride leads the Team with more than thirty years experience. His career began in Atlanta where he functioned as Creative Director for accounts including Coor’s, Burger King, Coca-Cola, Bellsouth and Kellogg’s. McBride was recruited by global textile corporation, Home Innovations, as VP of Marketing Services to manage all domestic and international marketing efforts for customers such as Target, JCPenney and Calvin Klein Home.
In 1997, he was recruited to Brevard County as creative and marketing strategist at Doubletake Advertising. Three years later he launched U.S.Ad, which operates today as McBride Marketing Group, one of Brevard’s largest, most successful advertising agencies.
- Board Member: Business Voice, Founders Forum, Melbourne Regional Chamber of East Central Florida, Junior
Achievement of the Space Coast
- Emeritus Board Member: Brevard Workforce, Vivace Society, Space Coast Advertising Federation, Florida Public Relations
- Actively served 30+ area non-profits
- 2005 Volunteer of the Year, Brevard Symphony
- Voted one of Brevard’s 100 most influential business leaders by SpaceCoast Business Magazine 2008
- Voted one of Brevard’s 100 most admired business leaders by SpaceCoast Business Magazine 2012
VP Business Dev., Account Manager
Chip Eickmann has enjoyed a long career in marketing, advertising, media and sales. He was responsible for the creative development and marketing for the Rouse Company and Federated Stores Realty. He is a Shopping Center Certified Marketing Director (CMD) and winner of the MAXI, the prestigious Shopping Center Industry Award for Marketing Excellence.
Chip worked 20+ years for the Walt Disney Company handling marketing, advertising, promotion and media for the Walt Disney World Magic Kingdom. He then worked as Cooperative Advertising Manager for Walt Disney World and Disneyland. He worked as Cooperative Advertising Manager for Walt Disney World and Disneyland and finally Senior Advertising Sales Manager/Travel Category Manager for the Disney Magazine Group before moving to Brevard.
VP of Digital & Strategic Marketing
Rebecca brings more than 20 years of marketing communications, public relations, web design and sales experience to McBride Marketing. She’s worked for private and public companies and agencies, and as an independent consultant throughout New England and here in Brevard County. She has led communications efforts for multi-million dollar acquisitions and successfully launched new products and start-up companies, but is also a versatile hands-on marketer. She earned an M.B.A. from Webster University at Patrick AFB, a B.S. in pre-law from Rivier College in NH, and is certified in Google Adwords.
She currently serves on the board of directors of the Brevard Cultural Alliance, and as president-elect of the Space Coast Chapter of the Florida Public Relations Association (FPRA). She also served for three years as Marketing VP/Chair of the M.I.T. Enterprise Forum of South Florida.
Sr. Art Director
Andy Zavalla made a name for himself in Brevard with award winning work at Creative Images, DoubleTake Advertising, Accent Graphics and USAd before being named Senior Art Director for McBride Marketing Group. Andy’s experience gives him a keen understanding of design and print production. He works closely with the web development team formulating effective e-marketing and Internet programs.
Our digital media guru, Olivia McDonald handles all avenues of the digital world. As our resident Google expert, she has obtained multiple Google Adwords certifications including Advanced Search and Display. In addition to search engine marketing management, she conducts SEO (search engine optimizations) for client websites and handles content creation and management for all areas of social media. Olivia also manages traditional media and all aspects of public relations. A proud University of Florida graduate (Go Gators!), Olivia’s background brings a wide range of experience from Social Media Specialist at Ford Motor Company to working as Marketing Communications Coordinator at Brevard Zoo.
CPA, MBA, CFO
A Certified Public Accountant with an MBA, Suzanne keeps vigil on money moving through the agency and provides accountant-quality billing and compliance to all clients.
A marketing graduate of the FSU College of Business, Suzanne first worked as a media buyer at an Atlanta agency before her focus changed to finance and accounting.
Web Developer/Business Development
Stephen is the senior web programmer and app developer at McBride Marketing Group with experience and expertise in wide variety of web development platforms including WordPress and web components including ecommerce, mobile responsive, CMS and database integration. While attending the University of Florida, Stephen developed a diverse skillsets that include video production, photography, and business development.