While the Agency has a network of contracted video producers, photographers, app developers, copywriters, publicists and other specialists, the overwhelming majority of work is handled within the Agency by:
President / CMO
Mike McBride leads the Team with more than thirty years experience. His career began in Atlanta where he functioned as Creative Director for accounts including Coor’s, Burger King, Coca-Cola, Bellsouth and Kellogg’s. McBride was recruited by global textile corporation, Home Innovations, as VP of Marketing Services to manage all domestic and international marketing efforts for customers such as Target, JCPenney and Calvin Klein Home.
In 1997, he was recruited to Brevard County as creative and marketing strategist at Doubletake Advertising. Three years later he launched U.S.Ad, which operates today as McBride Marketing Group, one of Brevard’s largest, most successful advertising agencies.
- Board Member: Business Voice, Founders Forum, Melbourne Regional Chamber of East Central Florida, Junior
Achievement of the Space Coast
- Emeritus Board Member: Brevard Workforce, Vivace Society, Space Coast Advertising Federation, Florida Public Relations
- Actively served 30+ area non-profits
- 2005 Volunteer of the Year, Brevard Symphony
- Voted one of Brevard’s 100 most influential business leaders by SpaceCoast Business Magazine 2008
- Voted one of Brevard’s 100 most admired business leaders by SpaceCoast Business Magazine 2012
Senior Account Strategist
Haley wears many hats at the agency – as a strategic marketeer, account management lead, business developer and market analyst. Haley’s career has taken her through every aspect of advertising and marketing. From creative production to digital media to strategic marketing, she has garnered an impressive array of skill sets as well as “big picture’ insights into what approach works for marketing various types of businesses.
She began her career at Saks Inc./Belk Corporate Office then advancing to Valor Media Concepts and working for accounts including Samsung and Panasonic before moving to Brevard to work for Gannett. Haley then took the publishing lead at The Beachside Resident Company followed by becoming Business Development Director at a regional digital marketing agency where her accounts included Space Coast Office of Tourism, University of Miami and Space Coast EDC.
VP Business Dev., Account Manager
Chip Eickmann has enjoyed a long career in marketing, advertising, media and sales. He was responsible for the creative development and marketing for the Rouse Company and Federated Stores Realty. He is a Shopping Center Certified Marketing Director (CMD) and winner of the MAXI, the prestigious Shopping Center Industry Award for Marketing Excellence.
Chip worked 20+ years for the Walt Disney Company handling marketing, advertising, promotion and media for the Walt Disney World Magic Kingdom. He then worked as Cooperative Advertising Manager for Walt Disney World and Disneyland. He worked as Cooperative Advertising Manager for Walt Disney World and Disneyland and finally Senior Advertising Sales Manager/Travel Category Manager for the Disney Magazine Group before moving to Brevard.
Digital Marketing Manager
Angela has over twenty years of experience building brands and bringing products to market. During her career she has worked for both large and small companies and advertising agencies in Dallas, Miami Philadelphia and locally. She has been recognized for developing and executing successful integrated marketing campaigns that encompasses digital, traditional print, mass media, public relations and event management. Over the years she has acquired a broad range of experience in technology, travel, manufacturing, law enforcement, sporting goods and financial services. Clients and projects include Princeton Softech (now an IBM Company), PanAmSat (now Intelsat), Norwegian Cruise Line, Space Coast Credit Union, Macho Martial Arts, RedMan Training Gear, Everlast and the UFC. She’s passionate about learning and enjoys taking on new challenges. She double-majored at Southern Methodist University and earned a BA in Public Relations, Advertising and Applied Communication and a BA in English Language and Literature. She also spent a semester in Japan learning about their culture, international relations and language.
Sr. Art Director
Andy Zavalla made a name for himself in Brevard with award winning work at Creative Images, DoubleTake Advertising, Accent Graphics and USAd before being named Senior Art Director for McBride Marketing Group. Andy’s experience gives him a keen understanding of design and print production. He works closely with the web development team formulating effective e-marketing and Internet programs.
Our digital media guru, Olivia McDonald handles all avenues of the digital world. As our resident Google expert, she has obtained multiple Google Adwords certifications including Advanced Search and Display. In addition to search engine marketing management, she conducts SEO (search engine optimizations) for client websites and handles content creation and management for all areas of social media. Olivia also manages traditional media and all aspects of public relations. A proud University of Florida graduate (Go Gators!), Olivia’s background brings a wide range of experience from Social Media Specialist at Ford Motor Company to working as Marketing Communications Coordinator at Brevard Zoo.
CPA, MBA, CFO
A Certified Public Accountant with an MBA, Suzanne keeps vigil on money moving through the agency and provides accountant-quality billing and compliance to all clients.
A marketing graduate of the FSU College of Business, Suzanne first worked as a media buyer at an Atlanta agency before her focus changed to finance and accounting.
Web Developer/Business Development
Stephen is the senior web programmer and app developer at McBride Marketing Group with experience and expertise in wide variety of web development platforms including WordPress and web components including ecommerce, mobile responsive, CMS and database integration. While attending the University of Florida, Stephen developed a diverse skillsets that include video production, photography, and business development.